INSERT MEDIA DEFINITIONS

Insert Media vehicles can take many forms. Here are the most typical types.

Package Insert Programs

Packages carry a high rate of awareness since the package contains purchased product and is guaranteed to be opened. read more

Statement Insert Programs

Statements are also an implied endorsement program. They can be hosted by a bank, utility, cable TV, cellular provider, and other services.read more

Customer Mailings/Ride Alongs

By definition, this is a mailing to an existing customer offering them additional products or services or perhaps a thank you or welcome. This customer has proven to have purchased via the mail at least once from this company. read more

Co-ops

This mailing combines inserts from a group of non-competitive advertisers riding together in typically a 6x9 envelope. Mailing volume is usually high and can mail as a mass mailing in zip code saturation or can be targeted via a theme such as read more

Mass Market Mailings

These are zip code, SCF or geographic designed mailings to a mass market. They can provide opportunities for on page advertising on slightly better than newspaper quality paper as well as provide opportunities for inserts. These mailings do well for geographic selections including the more rural read more

Newspaper - FSIs (Free Standing Inserts)

Inserts are accepted into a Sunday paper or Wednesday coupon section. These inserts can be placed solo into the newspaper or run in an FSI which is then placed into the newspaper. An FSI (free standing insert), is a cooperative, full-color, multi-page flyer offering local, regional and national read more

Catalog Blow Ins/Bind Ins

Catalogs offer a high volume distribution to a proven audience of buyers since the catalog is only mailed to the house file. A Blow In is an insert "blown" into the catalog during printing and a Bind In is read more

Sample Pack

Sample packs are usually hand delivered for free to specific groups or markets. The packs contain samples, inserts, coupons and other items targeting this group. Rate card pricing is usually $20/M to $40/M. Statements are also an implied endorsement program. They can be hosted by read more

Take Ones

Take Ones are slots holding a stack of inserts at a heavy traffic consumer area such as a supermarket. Note the board at the entrance of the supermarket or on the check out counter at certain stores or information centers. Costs can vary from $2.50/M to $1.00/M.

Space Advertising

Space advertising is usually meant to cover magazine or similar publications allowing on page advertising. Pricing can be expensive and some magazines insist on full circulation to be taken. Not all offer exclusivity read more

Card Decks

As the name implies, this "deck" carries similarly sized cards, usually 3"x 5" printed by the host and enclosed in a closed wrapping for shipment to a targeted audience. The cards are mostly business reply cards but the deck can also contain some direct mail read more

Envelope Advertising

Don't miss the opportunity to get top visibility by running your ad on the back of a statement's payment envelope or a Package Insert Program's/Ride Along/Co-op's collated envelope. This puts your ad in the eye of the consumer prior to any of the ads inside and for less money read more

In August of 2007, Stanton Direct Marketing launched eSert Network which is a service set-up specifically for managing ad space on websites for catalogers and etailers

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The eSert Network was developed after a number of Stanton Direct clients began to look at certain aspects of their websites – primarily, post-transaction properties – for revenue potential. Often time, the internal coordination with marketing and IT where at the forefront of challenges

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Stanton Direct developed this service with that challenge in mind. By using a system that allows Stanton Direct to control all aspects of placement and tracking of placed web ads, the site owner escapes the day to day concern of internal ad coordination

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The eSert Network parallels Stanton Direct’s insert business because the management process is the same: we locate the advertisers, negotiate placement rates, management ad insertion, track impressions, bill the advertiser, and forward the net revenue to the site owner

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More importantly, we can integrate a client’s traditional insert media program, like a package insert program, with advertising space on their website to offer a more valuable proposition to third-party adverting partners

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To learn more about this service, visit www.eSertnetwork.com.