STANTON DIRECT NEWS AND EVENTS
Stanton Direct Awarded DMG Opportunity Seekers Package Inserts
(Elmira, NY, November 11, 2009)
Diversified Marketing Group has awarded its DMG Opportunity Seekers package insert program to Stanton Direct Marketing (SDMi), according to Rob Stanton, VP, Business Development.
The DMG Opportunity Seekers PIP program, with annual domestic distribution projected at 1,900,000 packages per year plans to begin immediately. The DMG Opportunity Seeker subscriber base is 55% female/45% male with an average age of 35+.
Diversified Marketing Group sends monthly newsletter publications which are sent out nationally to their DMG Opportunity Seeker subscribers. DMG Opportunity Seeker publications emphasize sweepstakes reports, contests and other promotional offers. Updated monthly, these premium buyers are the perfect audience for all manner of self-improvement, opportunity, lotto/gambling, sweepstakes, contests, 900# and low-end merchandise offers. Monthly newsletters also offer information on health-related issues, beauty, fitness, home improvement and other miscellaneous improvement projects. Inserts will ride along with specific publications that have been requested by the subscribers and are sent on a continuity basis.
“We are excited about launching the DMG Opportunity Seekers PIP to the market,” commented Rob Stanton. “The recipients of these packages are the ideal target for insert advertisers” he continued “they are looking for value offers and have a higher probability of making impulse purchases than the average population.
SDMi is exclusively devoted to Insert Media. The company’s Management Division provides turnkey solutions in the creation and distribution of new Insert Media programs. The company’s Brokerage Division develops and executes strategies for customer acquisition through Insert Media distribution.
For additional information on DMG’s new package insert program, contact Rob Stanton at (607) 734-4571 or e-mail him at Rob.Stanton@StantonDirect.com.
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