Our Services

Stanton Direct Marketing, Inc. (SDMi) has a full range of services that address every aspect of creating and implementing a successful insert campaign or managing marketing partners looking to ride-along with your mailings.

Print is a powerful lead generation medium because it is tactile; providing your offer a longer shelf-life and a better response rate than most online mediums. Print advertising has also proven to be the most effective brand building channel, carrying substantial credibility to potential customers. An integrated marketing strategy requires reaching your targeted audience in a venue in which they will be responsive. Including the appropriate print segment is necessary to reach that total audience. Let us help you reach them. Please contact us today.

Marketing to your own database of inactive customers is one of the least expensive ways of generating immediate sales. Customer retention and relationship management can happen in many different forms. SDMi has successfully used reactivation mailings as a form of retention because direct mail is very responsive, particularly with recipients that purchased from and are familiar with your company.

SDMi's Insert Media Management Division produces bottom-line revenue by matching selected third-party advertisers with companies that have regular mail and package distribution. A number of companies such as direct retailers, catalogers and banks allow third party, non-competitive advertising inserts into their out-going mail as a means of adding bottom-line revenue. SDMi handles every aspect of insert program management including: submitting quality advertisers and offers for approval, negotiating rates, promoting the program to the market place, coordinating delivery of inserts to the mailing or fulfillment location, invoicing and forwarding payments to program owners.

Our ultimate objective is to develop solutions that reach the goals of your marketing campaign. SDMi associates have extensive experience in the direct response industry and understand that success is rooted in marketing strategy and offer development.

The process of strategizing includes an assessment of current media channels and advertising messages, competitive analysis, establishing a value proposition to the customer, lead generation positioning, and sales conversion tactics.

Print media is quickly evolving into a means for directly launching interactive experiences with media integrating technologies such as Augmented Reality and barcode scanning. This media channel hybrid approach is powerful because it combines print’s ability for mass distribution with immediate access to digital information. With many of today’s mobile phones being preloaded with the necessary applications, such solutions will adopt wide usage in a short period of time.

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SDMi is capable of providing creative services to develop and produce print or digital material, that can include: Graphic design, copywriting, photography, landing page and micro-site development. We also have relationships with many quality printers across the country that are very cost competitive.

Being able to handle production from concept to delivery helps to ensure that material is delivered within the established timeline and to the correct specifications.

Testing any new media channel or strategy is a learning experience. Looking at the results beyond good or poor response is key to understanding the next step. Too often, unsuccessful or marginal campaign results are forgotten without gaining any value, there by wasting the full investment of the campaign.

The success or failure of a campaign can be caused by a number of different factors, such as: the offer, how the creative solution communicates the product, timing of the campaign, major external events and/or unexpected distribution problems.

SDMi can assist with online media placements that complement a core acquisition or retention campaign. Our goal is to use parallel digital opportunities to strengthen the results of a print effort. Such online opportunities may involve post-transactional exposure such as confirmation pages or confirmation emails.

SDMi has the ability to create digital banners, serve ads, host landing pages and track impression and click statistics.