News and Events

Stanton Direct Awarded Alphera Financial Services Billing Statements

(Elmira, NY, June 22, 2010)

Alphera Financial Services has awarded its Billing Statement Program to Stanton Direct Marketing, according to Christie Langdon, Manager of the Management Division. This is the first time Alphera has allowed third-party inserts into their billing statements.

Alphera Financial Services is a leader in automotive lending with a portfolio of nearly $2 billion. As a division of BMW Group Financial Services, Alphera provides financing for all vehicle makes and models while delivering premium service to both customers and dealers.

The billing statement program, with an annual distribution of 816,000 statements per year, plans to begin distribution in Q4 2010.

Alphera Financial Services delivers reach to a 50/50 gender split audience allowing the advertiser to connect with a credit-worthy customer with a median income of $60K. The average Alphera customer is 37 and college educated.

“Stanton Direct’s knowledge of the insert media industry and their attention to detail has assured us that this new venture will be successful for both Alphera and Stanton”, stated Pawan Murthy, Marketing Manager at Alphera Financial Services.

“We are very excited about introducing the Alphera Billing Statement Program to the market,” commented Christie Langdon. “With a good-to-excellent credit history, the Alphera value conscious customer will open the envelope and review the advertisers offers – in hand,” she continued.

SDM is exclusively devoted to Insert Media. The company’s Management Division provides turnkey solutions in the creation and distribution of new Insert Media programs. The company’s Brokerage Division develops and executes strategies for customer acquisition through Insert Media distribution.

For additional information on the Alphera Financial Services Program, please contact Christie Langdon at (607) 734-4862 and e-mail her at Christie.Langdon@StantonDirect.com.

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