Stanton Direct Marketing News and Events

Stanton Direct Awarded Texas Book Company Package Inserts

(Elmira, NY, September 30, 2009)

Texas Book Company has awarded its package insert program to Stanton Direct Marketing (SDMi), according to Rob Stanton, Vice President, Business Development.

The PIP program, with distribution projected at 250,000 packages per year will begin distribution immediately. The Texas Book Company’s customer base is an even split of 50% female/50% male, with an average age of 17-24. All customers are enrolled in college.

Texas Book Company is one of the country’s largest wholesaler of collegiate textbooks and offers customers easy access to research their inventory. By utilizing various online and offline methods, Texas Book Company’s customers receive a prompt response to book orders of any length. Our online inventory systems provide customers immediate response to book availability, price quotations and customer service.

“This program complements another management property of Stanton Direct’s that targets the same demographic which, effectively, creates a larger overall universe benefiting both programs” said Rob Stanton. “The college market can be elusive and marketers have limited opportunities to deliver advertising messages in a timely fashion” he continued.

SDMi is exclusively devoted to Insert Media. The company’s Management Division provides turnkey solutions in the creation and distribution of new Insert Media programs. The company’s Brokerage Division develops and executes strategies for customer acquisition through Insert Media distribution.

For additional information on Texas Book Company’s new package insert program, contact Rob Stanton at (607) 734-4571 or e-mail him at Rob.Stanton@StantonDirect.com.