Stanton Direct Marketing News and Events

Stanton Direct Awarded South Eastern Book Company Package Inserts

(Elmira, NY, August 27, 2009)

South Eastern Book Company has awarded its package insert program to Stanton Direct Marketing (SDMi), according to Rob Stanton, Vice President, Business Development.

The PIP program, with distribution projected at 750,000 packages per year plans to begin distribution immediately. The South Eastern Book Company’s customer base is an even split of 50% female/50% male, with an average age of 17-24. All customers are enrolled in college. Marketers will also be able to select shipments by gender and by state. All outgoing shipments will accept both traditional inserts and product coupon and products samples.

South Eastern Book Company is a premier buyer and seller of used textbooks. Privately held, SEB Company prides itself on its desire to excel and its willingness to do “whatever it takes” to produce quality solutions to every customer it serves. Serving college students and bookstores for over thirty years has shown their commitment to providing stellar service and fair value.

“For those advertisers seeking to target today’s collegiate crowd, you won’t find a better opportunity than this package insert program,” said Rob Stanton. “These packages have not been on the market before. A significant plus is the program’s ability to target gender and regional location. We look forward to working with our broad spectrum of advertisers and brokers in order to provide relevant third-party offers in each outgoing shipment for South Eastern Book Company,” he continued.

SDMi is exclusively devoted to Insert Media. The company’s Management Division provides turnkey solutions in the creation and distribution of new Insert Media programs. The company’s Brokerage Division develops and executes strategies for customer acquisition through Insert Media distribution.

For additional information on South Eastern Book Company’s new package insert program, contact Rob Stanton at (607) 734-4571 or e-mail him at Rob.Stanton@StantonDirect.com.