Stanton Direct Marketing News and Events

Health Center for Better Living Programs back on the market

Health Center for Better Living (HCBL) has awarded its back-on-the-market package insert and catalog blow-in programs to Stanton Direct Marketing (SDMi), according to Christie Langdon, SDMi’s Manager of Management Division.

The PIP program, with annual distribution projected at 180,000 packages per year, plans to begin distribution in June. The catalog blow-in program, with an annual circ of 1.2 million kicks off this summer. The HCBL customer base is 55% female/45% male with 70% having an average age of 50+. Household income average is $75,000.

HCBL offers vitamins and herb supplements through their mail order catalog and website. The company philosophy states that their future depends on how they treat their customer, providing them with the best service, products and making sure they are always put first. Most items ship within 24 hours of ordering.

“We are excited about re-introducing HCBL’s package insert and catalog blow-in programs to the market,” commented Christie Langdon. “The program previously had a substantial continuation base and we plan to continue with that goal. HCBL’s customers have been very responsive to the inserts found in the orders they received,” she continued.

SDMi is exclusively devoted to Insert Media. The company’s Management Division provides turnkey solutions in the creation and distribution of new Insert Media programs. The company’s Brokerage Division develops and executes strategies for customer acquisition through Insert Media distribution.

For additional information on HCBL’s new package insert and catalog blow-in programs, contact Christie Langdon at (607) 734-4862