Stanton Direct Marketing News and Events

Stanton Direct Awarded CD Universe Package Inserts

(Elmira, NY, June 12, 2009)

CD Universe has awarded its package insert program to Stanton Direct Marketing (SDMi), according to Rob Stanton, VP, Business Development.

The PIP program, with annual domestic distribution projected at 600,000 packages per year plans to begin distribution in August. The CD Universe customer base is primarily 60% male/40% female with an average age of 35-50. Average household income is $75,000. 65% of these buyers have a higher education level. Some selectivity is available.

CD Universe is a leading internet retailer specializing in the sale of domestic and imported music CD’s, movies and video games. They are currently ranked #15 in the Books/CD’s/DVDs category by Internet Retailer Magazine. CD Universe prides itself on its high level of customer service as shown by them being a 4 time winner of the Bizrate Circle of Excellence Award in addition to top customer ratings on Yahoo Shopping, Shopping.com, Shopzilla.com and many more. Most items ship within 24-48 hours of ordering

“We are excited about launching CDUniverse.com’s package insert program to the market,” commented Michelle Crane. “These packages have never been on the market before and we look forward to working with our broad spectrum of advertisers and brokers in order to leverage each outgoing shipment for CD Universe,” she continued.

SDMi is exclusively devoted to Insert Media. The company’s Management Division provides turnkey solutions in the creation and distribution of new Insert Media programs. The company’s Brokerage Division develops and executes strategies for customer acquisition through Insert Media distribution.

For additional information on CD Universe’s new package insert program, contact Rob Stantonat (607) 734-4571 or e-mail her at Rob.Stantaon@StantonDirect.com.