Why would third-party advertisers be interested in my company's Insert Media program?

Advertisers see many advantages in using Insert Media including: low cost, high open rates, implied endorsement, and ability to target and ability to track.

• Cost-effectiveness-Insert Media is a fraction of the cost of solo direct mail.

• High open rates-Since the mail or package containing the insert is arriving from a known and expect source, the open rate is high. This makes it very likely that the advertising insert will be seen.

• Implied endorsement-The advertiser receives an implied endorsement from the company sending the mail or packages. Since the mailing company is often a trusted source, the advertiser inherits immediate credibility with the recipient.

• Ability to target-Insert Media programs have the ability to target mail-order buyers, credit-worthy prospects, or other demographic profiles. A good Insert Media broker will research opportunities that target the desired prospective buyer.

• Ability to track-Inserts can be key-coded to track responsiveness in each Insert Media program that is used. This will allow the advertiser to calculate each program¹s return and help refine future media placements.