What kind of mail volume do I need to start an insert program?

The volume will depend on the type of mailing, so the following guidelines will help determine the value of your mail resource.

For shipping customer orders, 250,000 annual packages is a reasonable starting point for building a program. For statements or other monthly mailings, 1,200,000 mail pieces a year is a good threshold. However, there may be exceptions if the mailing has a targeted affinity or covers a desirable geographic area.

Generally, many companies that place advertising inserts will not be interested in small mail volumes because of the nature of the business. Insert advertising is most profitable on a larger scale of economy, smaller volumes will typically not produce a sufficient return on an advertiser’s media investment.