INSERT MEDIA 101 | TESTING

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Creative and offer development

SDMi can be a resource for developing an offer and creative that is effective for this medium. We can provide samples of competitive or relevant inserts that represent successful controls from other Insert Media users. Since advertising inserts need to capture the attention of the receipt immediately, it will be important to develop the offer/creative accordingly. Most of our clients will work with their creative agency or in-house group to produce insert creative, but Stanton Direct can provide this service as well.

Insert Printing

Printing will vary depending on the quantity ordered. The cost of printing a test quantity of 100,000 to 200,000 inserts may cost $12 to $20 per thousand. However, large runs produced for continuations can cut those costs in half.

Insert Freight

Once the inserts are printed they will need to be shipped to a letter shop or warehouse where the distribution will take place. Freight costs will also vary depending on distance, but typically the cost is about $2-$4 per thousand (M).

Insertion Fee

Insertion cost will also vary depending on the type of program. Statement Programs, Package Insert Programs, etc. The list of programs with definition for each program type is included in this proposal. Testing a package insert program - which tends to be the most responsive (and expensive) - can run about $40/M for insertion, but may drop to a significantly lower price for a continuation. Other strategies ­ such as arranging for stand-by placement and searching for remnant rate can be used to. However, the most important aspect is the return of an insert program, not the cost for insertion.