Rebuilding Relationships with Past Customers

Marketing to your own database of inactive customers is one of the least expensive ways of generating immediate sales. Customer retention and relationship management can happen in many different forms. SDMi has successfully used reactivation mailings as form of retention because direct mail is very responsive, particularly with recipients that purchased from and are familiar with your company..

SDMi can handle all aspects generating a reactivation mailing including.

• Working with your database
• Designing campaign components
• Contracting and overseeing production and mailing services
• Assisting in analyzing the results

Beyond producing the physical mailing itself, SDMi can also look for appropriate third-party advertisers to ride along in the mailing to help offset postage costs.