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"Information Products Company has been using Stanton Direct Marketing since their inception over 10 years ago. Al Stanton’s career work and knowledge on both sides of the direct marketing desk has served well in developing an efficient staff. In addition to normal brokerage services to all types of media, they have provided us with management of our package insert program and on-site consulting for new media, new product offerings, and postal rate changes and regulations. Truly, an all purpose agency" John Alba, President
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About Stanton Direct MarketingElmira, New York based Stanton Direct Marketing, Inc. was established in 1997 by Aloysius Stanton. Al started the company after spending over 30 years in the sales and marketing industry. He is recognized by the Direct Marketing Association as a pioneer in the field of Insert Media. SDMi’s mission is to profitably increase our clients’ revenue and/or to expand their growth through direct response marketing. Our philosophy stresses making every aspect of a client’s interface with SDMi as simple and easy as possible. SDMi is a known name in the Direct Marketing industry, with a full service Insert Media Brokerage and Management Division. Our current client roster includes Direct Checks Unlimited, Overstock.com, New York Life/AARP, and FranklinCovey along with many others. In addition to insert brokerage and management, SDMi has also developed an online division that leverages post transactional web properties in much the same way that Insert Media does. Our online efforts correspond with many of our client’s insert programs to create cross-selling opportunities. SDMi has established positive relationships with program owners, program managers and many of the industries largest players. Since much of the Insert Media channel is based largely on trust, SDMi uses these relationships to advise our clients on choosing partnerships that have the best chance for long term success. The SDMi staff is devoted to the Insert Media marketplace. Key members of our staff belong to various Insert Media councils and associations and take an active part in activities in the industry. This keeps SDMi visible and in tune with the industry direction. |
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