ABOUT SDMi

The Corporate Philosophy of Stanton Direct Marketing Inc. is simply stated as follows:

Our aim and task is to profitably increase our clients' revenue and expand their growth through direct response marketing.

If we cannot be on target with that aim, we will not ask for your business!

Established in 1997, SDMi has a balance of services designed to assist marketers in cost-effectively growing their customer base and/or adding a new revenue source through direct response marketing.

The Brokerage Division focuses on researching and locating prospective media that fits the client's needs, products, and objectives. The members of the Division understand the dynamics of cost versus response, since many have spent their time "on the other side of the desk" buying media and having P & L responsibility. Having that experience provides a sensitivity to the client's needs, and the stream of on-going coordination and information needed to make the overall programs successful.

The Management Division has as its aim the production and management of a significant revenue stream for its clients by finding direct marketers who will use the clients packages or statements as advertising media. The members of the Division have depth of experience in insert management and handle all aspects from creating a program, researching vendors, selling the package or statement space to advertisers, coordinating all aspects of collation to arranging the trucking to insure timely delivery of collated material to the client's shipping warehouse.

The Corporate Philosophy stresses making every aspect of the client's interface with SDMi be as simple and easy as possible. After all, we are a service organization. If we cannot provide accurate and timely service, we will not ask for your business. Only providing the best service is acceptable within our philosophy.

Key People

Aloysius F. Stanton, President

Stanton Direct Marketing Inc. was founded by Aloysius F. Stanton, who has more than 30 years of direct marketing experience.

As Executive Vice President at Elmira Premium Sales in the early 1970's, he was responsible for promotional products and incentives to effectively tie-in with the marketing brands of many Fortune 500 companies.

In 1977, Al Stanton joined Artistic Greetings Inc. as Sales Manager of its Special Markets Division. At the time, Artisitic Greetings was re-organizing under Chapter 11 Bankruptcy. The company successfully emerged from Chapter 11 in 1980.

Al became Vice President of Sales in 1985. Through an aggressive stance in the alternate media arena, a number of personalized products and catalogs were successfully marketed. By 1990, the company had captured over a 50% share of the name and address label market.

In 1993, Stanton launched the company's personalized check division and was responsible for its marketing and direct response media placements.

Stanton joined Spectra Products as CEO in March of 1996. After creating some new alternate media distribution methods and other projects for Spectra, he left to establish Stanton Direct Marketing Inc.

Al has been named one of the 100 Most influential Direct Marketers by Target Market Magazine. He was also named Alternate Media Legend by the Direct Marketing Association's Alternate Response Media Council in December 1996.

He can be contacted at: (607) 734-1665.

Lori Fursman, Director, Brokerage Division

In August 2000, Lori Fursman joined the Brokerage Division located in Elmira NY as an Account Executive.

After graduating from Elmira College with a degree in Business Administration and Marketing she began her career in alternate media at Artistic Greetings. Lori's analytical and organizational skills quickly earned her a promotion in the marketing department, where, she served as the manager of package inserts and co-ops for more than seven years.

At SDMI, Lori is responsible for researching and recommending alternate media programs for specific clients, negotiating placement terms, tracking orders and their status to provide smooth placement. Lori is a member of the DMA's Alternative Response Media Council.

She can be reached by calling (607) 734-1665.

Robert Stanton, Vice President, Business Development

Robert Stanton joined SDMI in July of 2002. He is responsible for new business and client acquisition.

Rob joins SDMI with 10 years of experience in advertising, catalog, and direct mail production. During this time, Rob was hired by such companies as Eastman Kodak, Xerox, The Discovery Channel, and Dupont to assist with the creative executions of their marketing strategies. His responsibilities included researching and acquiring new client relationships, project estimating, production organization and team management.

Rob uses this experience to seek new business opportunities, and build corporate visibility for SDMI. He can also provide client with creative guidance related t Insert Media.

Rob is a member of The DMA's Insert Media Council and is currently serving a two year term as Co-Chairperson of the council. Before that, Rob served as the Council's Newsletter Chair.

He can be reached by calling (607) 734-1665.

Christie Langdon, Manager, Management Division

Christie Langdon joined SDMI in June of 2005. She is a program manager for muliple insert media accounts ranging from PIP’s, RAL’s, and Co-ops, as well as acquiring new business opportunities for SDMI.

Christie began her career in the graphic design field, leading to a combination of experience in the direct mail, advertising and printing industries. She spent 5 years as the merchandiser for the catalog “The Personal Touch” at Artistic Direct. Other job experiences include working in several in-house graphics departments and as a sales account rep for a promotional products company.

She can be reached by calling(607) 734-1665.