ABOUT INSERT MEDIA

A recent retail study conducted by Vertis, a recognized provider of marketing technology, titled “More Consumers Pay Attention to Inserts and Circulars than any Other Advertising Medium” (February 2008), revealed that 47 percent of Americans believe that circulars and inserts are the advertising vehicles that grabbed their attention the most – outpacing television advertising. Furthermore, inserts were the biggest single largest driver of purchasing decisions when compared to all other marketing channels.

Print is a powerful lead generator for a number of different reasons: it is more successful in establishing credibility than online advertising, people are able to view and process print material more efficiently than online content, and print advertising does always demand immediate action.

Insert Media has reached its maturity as a marketing channel. As a result, there are more programs on the market than before. This growth offers more opportunities than ever before in targeting the best prospects with the most potential for responding.

In addition to the growth of program opportunities, Insert Media has also seen an expanding roster of media users. Many of these new users are, increasingly, multi-channel "branded" companies instead of the traditional direct-marketer. This has added more credibility to the medium, as well as an increased awareness from consumers.

Numerous factors have created an environment for this growth including:

• FTC Do Not Call Registry
• Can-Spam compliance
• Mailing list dilution
• Increased postage rates

The establishment of the FTC Do Not Call Registry is a result of the general public's distain for receiving marketing calls. This registry has placed huge limitations on outbound telemarketing as a prospecting tool