What are the advantages of using Insert Media?

There are many advantages to using Insert Media including: low cost, high open rates, implied endorsement, and ability to target and ability to track.

Cost-effectiveness-Insert Media is a fraction of the cost of solo direct mail.

High open rates-Since the mail or package containing the insert is arriving from a known and expect source, the open rate is high. This makes it very likely that the advertising insert will be seen.

Implied endorsement-The advertiser receives an implied endorsement from the company sending the mail or packages. Since the mailing company is often a trusted source, the advertiser inherits immediate credibility with the recipient.

Ability to target-Insert Media programs have the ability to target mail-order buyers, credit-worthy prospects, or other demographic profiles. A good Insert Media broker will research opportunities that target the desired prospective buyer.

Ability to track-Inserts can be key-coded to track responsiveness in each Insert Media program that is used. This will allow the advertiser to calculate each program's return and help refine future media placements.